25 Snapchat Statistics & Facts For 2024 (2024)

Table of Contents
What Is Snapchat? 25 Surprising Facts You Didn’t Know About Snapchat 1. Snapchat Has 406 Million Daily Active Users 2. Users 18-24 Years Old Account For The Biggest Chunk Of Snapchat’s Audience 3. Snapchat Reaches 90% Of The 13 To 24-Year-Old Population 4. Snapchat Users Open The App Nearly 40 Times A Day 5. Taco Bell Paid $75,000 For 24 Hours Of The Taco Filter/Ad 6. More Than Half (50.6%) Of Snapchat Users Are Female 7. Snapchat Is The No. 1 App People Use To Share What They Bought 8. Snapchat Pioneered Vertical Video Ads 9. You Can Follow Rock Star Business Experts On Snapchat 10. More Than 250 Million Snapchatters Engage With AR Every Day, On Average 11. People Are 34% More Likely To Purchase Products They See Advertised On Snapchat 12. Snapchat Is The King Of Ephemeral Content Marketing 13. More Than 5 Million People Subscribe To Snapchat+ 14. Snapchat Reaches Nearly Half Of US Smartphone Users 15. Snapchat Users Spend An Average Of 19 Minutes Per Day On The App 16. Snapchat’s Original Name Was Picaboo 17. Snapchat Was Created After 34 Failures 18. Snapchat’s Creators Had A Major Falling-Out Before The App Was Released 19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters 20. Mark Zuckerberg Tried To Buy Snapchat 21. Snapchat’s Mascot Is Called Ghostface Chillah 22. Facebook And Instagram Borrowed Ephemeral Content From Snapchat 23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Real-Life Experiences 24. Snapchat Users Have Over $4.4 Trillion In Global Spending Power 25. In 2022, Snapchat Generated $4.6 BillionIn Revenue Looking Ahead With Snapchat FAQs

Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape.

While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool that holds a unique place in the hearts and minds of its users.

In this article, we’ll explore what you need to know about Snapchat, with insights that shed light on what audiences think of the app and where its strengths lie.

From user growth trends to advertising effectiveness, let’s look at the state of Snapchat right now.

What Is Snapchat?

Snapchat is a social media app that allows users to share photos and videos with friends and followers online.

Unlike other social platforms like Facebook, Instagram, and TikTok – where much of the content is stored permanently –Snapchat prioritizes ephemeral content only.

Once viewed, Snapchat content disappears, which adds a layer of spontaneity and privacy to digital interactions.

Snapchat leverages the power of augmented reality to entertain its audience by creating interactive and immersive experiences through features like AR lenses.

Users can also explore a variety of stickers, drawing tools, and emojis to add a personal touch to everything they post.

What started as a small collection of tools in 2011 has now expanded to a massive library of innovative features, such as a personalized 3D Snap Map, gesture recognition, audio recommendations for lenses, generative AI capabilities, and much more.

Creating an account on Snapchat is easy. Simply download the app on Google Play or the App Store. Install it on your device, and you’re ready!

25 Snapchat Statistics & Facts For 2024 (1)Screenshot from Google Play, December 2023

25 Surprising Facts You Didn’t Know About Snapchat

Let’s dive in!

1. Snapchat Has 406 Million Daily Active Users

That number, released by the company in October 2023, represents an increase of 43 million year-over-year – a 12% increase.

Here’s a chart from Statista showing Snapchat’s user growth from 2014 to 2023:

25 Snapchat Statistics & Facts For 2024 (2)Screenshot from Statista.com, December 2023

And with 750 million monthly active users (MAUs), Snapchat is the fifth-biggest social media network in the world.

2. Users 18-24 Years Old Account For The Biggest Chunk Of Snapchat’s Audience

According to Snapchat’s own advertising data, the platform has 243.5 million users aged 18 to 24 – representing 38.6% of its total ad audience.

The second largest group of users are between the ages of 25 and 34, followed by 13-17-year-olds –proving that Snapchat is reaching young people around the world.

On the flip side, the platform isn’t huge with older users; people aged 50 and over account for only 3.8% of Snapchat’s total ad audience.

As a marketer, you can take a hint on what your campaign should focus on if you use Snapchat. As Snapchat’s own report puts it:

“From its inception, Snapchat has inherently created a frictionless space where Gen Z creatives can experiment with their identities, yet not have to feel like they’re ‘on brand’ in communicating to their close friend groups.”

3. Snapchat Reaches 90% Of The 13 To 24-Year-Old Population

It also reaches 75% of people between the ages of 13 and 34 in over 25 countries, according to Snapchat’s estimates.

In the US, 59% of American teenagers (between the ages of 13 and 17) report using Snapchat. This number amounts to roughly six in 10 US teens.

4. Snapchat Users Open The App Nearly 40 Times A Day

According to the company, this means people interact with their social circles on Snapchat more than any other social network.

In the US, about half of teenagers (51%) report using Snapchat at least once a day – making it slightly more popular than Instagram, but not quite as popular as YouTube or TikTok.

5. Taco Bell Paid $75,000 For 24 Hours Of The Taco Filter/Ad

To boost sales, Taco Bell launched the taco filter on Snapchat. Here’s what it looked like.

Today only: turn yourself into a taco using our @Snapchat lens. Because Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ

— Taco Bell (@tacobell) May 5, 2016

The filter is humorous, relevant, and unique. Users adored it, and it got 224 million views.

That’s great, considering Taco Bell paid $75,000 for the ad –which actually proved to be a great investment for the exposure the brand received.

6. More Than Half (50.6%) Of Snapchat Users Are Female

In contrast, 48.7% of the platform’s global users are male.

While there is not a huge discrepancy between the demographics here, it’s helpful information for any marketers looking to put together Snapchat campaigns.

7. Snapchat Is The No. 1 App People Use To Share What They Bought

Is your brand looking to reach young social media users around the world? Snapchat could be the perfect platform for you.

People are 45% more likely to recommend brands to friends on Snapchat compared to other platforms.

They’re also 2X more likely to post about a gift after receiving it – making Snapchat a powerful tool for influencer marketing and brand partnerships.

8. Snapchat Pioneered Vertical Video Ads

Once a novelty in the social media industry, vertical video ads have become one of the most popular ways to advertise on social media and reach global audiences.

What are vertical video ads? It’s self-explanatory: They’re ads that can be viewed with your phone held vertically. The ad format is optimized for how we use our mobile devices and designed to create a non-disruptive experience for users.

You’ve definitely seen countless video ads by now, but did you know Snapchat pioneered them?

9. You Can Follow Rock Star Business Experts On Snapchat

Who knew Snapchat could be a powerful business tool? Here are the top three experts you should follow right now:

10. More Than 250 Million Snapchatters Engage With AR Every Day, On Average

Snapchat was the first social media app to really prioritize the development of AR features, and it’s paid off.

Over 70% of users engage with AR on the first day that they download the app – and, to date, there have been more than 3 million lenses launched on Snapchat.

11. People Are 34% More Likely To Purchase Products They See Advertised On Snapchat

When compared to watching the same ad on other social media platform, Snapchat proves to be an effective way to reach and convert.

12. Snapchat Is The King Of Ephemeral Content Marketing

Ephemeral content marketing uses video, photos, and media that are only accessible for a limited time.

Here are three reasons it works:

  • It creates a sense of urgency.
  • It appeals to buyers who don’t want to feel “sold.”
  • It’s more personalized than traditional sales funnel marketing.

Guess who’s one of the kings of ephemeral content marketing? That’s right: Snapchat.

Consider that if it weren’t for Snapchat, Instagram Stories would likely not exist right now.

13. More Than 5 Million People Subscribe To Snapchat+

Snapchat+ is the platform’s paid subscription service that gives users access to exclusive and pre-release features on the platform.

Subscribers also receive a range of other perks, including options to customize their app experience and the ability to see how many times their content has been rewatched.

The fact that so many millions of users are willing to pay for special access and features to Snapchat should be a sign to brands and marketers everywhere that the platform has a strong pull with its audience.

Beyond that, the fact that Snapchat+ drew 5 million subscribers within just a year or so of launching is impressive on its own.

14. Snapchat Reaches Nearly Half Of US Smartphone Users

According to Statista, approximately 309 million American adults use smartphones today.

Snapchat’s ability to reach such a considerable portion of US smartphone users is notable.

15. Snapchat Users Spend An Average Of 19 Minutes Per Day On The App

That’s 19 minutes brands can use to connect with people, grow brand awareness, and convey their message.

16. Snapchat’s Original Name Was Picaboo

In fact, Snapchat did run as Picaboo for about a year.

17. Snapchat Was Created After 34 Failures

Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown worked on the Snapchat project while they were studying at Stanford University.

After 34 failures, they finally developed the app as we know it today.

18. Snapchat’s Creators Had A Major Falling-Out Before The App Was Released

Frank Reginald Brown was ousted from the Snapchat project by his friends.

Although no one knows the real story, Brown claims Spiegel and Murphy changed the server passwords and ceased communication with him a month before Snapchat was launched.

19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters

Users downloaded Snapchat 41.5 million times in a month after the release of these filters!

20. Mark Zuckerberg Tried To Buy Snapchat

Snapchat’s owners refused to sell Snapchat to Zuckerberg (even though the offer went as high as $3 billion!).

21. Snapchat’s Mascot Is Called Ghostface Chillah

The mascot was inspired by Ghostface Killah of the Wu-Tang Clan – and when you consider that the app was once called “Picaboo,” the ghost logo makes more sense.

Apparently, Snapchat co-founder and CEO Evan Spiegel has said that he developed the mascot himself and chose a ghost based on the ephemeral nature of Snapchat content.

22. Facebook And Instagram Borrowed Ephemeral Content From Snapchat

As we mentioned above, we have Snapchat to thank for Facebook and Instagram Stories, which have since become integral to the social media experience.

Snapchat also pioneered the use of AR filters, which were adopted by Instagram and paved the way for the filters that dominate the world of TikTok today.

23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Real-Life Experiences

Social media is all about authentic moments and human connection – and social media marketing is no different.

With such a large number of young people preferring Snapchat over other platforms for sharing their life experiences, marketers should follow suit.

Find ways to share behind-the-scenes moments with your team and company, and emphasize the humans behind the brand.

24. Snapchat Users Have Over $4.4 Trillion In Global Spending Power

That’s nothing to sneeze at.

25. In 2022, Snapchat Generated $4.6 BillionIn Revenue

It is currently valued at over $20 billion.

Looking Ahead With Snapchat

Snapchat’s ephemeral content, intimacy, and spontaneity are strong points for everyday users, content creators, and businesses alike.

Marketers should keep a keen eye on emerging trends within the platform, such as new AR advancements and evolving user demographics.

Those looking to reach younger audiences or show an authentic, human side of their brand should consider wading into the waters of Snapchat.

By harnessing the power of ephemeral content and engaging features, brands can effectively use Snapchat to grow their brand awareness, engage with audiences on a more personal level, and stay relevant in the fast-paced world of digital marketing.

More resources:

  • Snapchat Usage Projected to Grow Over 14% This Year
  • Ephemeral Content: Everything Marketers Need to Know
  • How to Dominate Social Media: A Complete Strategy Guide

Featured Image: Trismegist san/Shutterstock

Category Social Media Snapchat

25 Snapchat Statistics & Facts For 2024 (2024)

FAQs

25 Snapchat Statistics & Facts For 2024? ›

Snapchat has more than 800 million monthly active users (MAU) as of March 31, 2024. Why Important: This statistic highlights Snapchat's extensive reach and influence in the social media landscape, indicating its potential for advertisers and content creators to connect with a broad audience.

How popular is Snapchat in 2024? ›

Snapchat has more than 800 million monthly active users (MAU) as of March 31, 2024. Why Important: This statistic highlights Snapchat's extensive reach and influence in the social media landscape, indicating its potential for advertisers and content creators to connect with a broad audience.

What are 5 interesting facts about Snapchat? ›

Key Takeaways:
  • 01Snapchat was launched in 2011.
  • 02The app was initially called “Picaboo.”
  • 03Snapchat has over 280 million daily active users.
  • 04Snapchat's signature feature is disappearing content.
  • 05The iconic ghost logo is named “Ghostface Chillah.”
  • 06Snapchat Stories revolutionized sharing.

What are the statistics of people using Snapchat? ›

Snapchat Stats (Top Picks)

Snapchat has 800 million monthly active users worldwide, including 414 million daily active users. On average, over 4.75 billion Snaps are created every day. Snapchat generated $4.61 billion in annual revenue in 2023.

What gender uses Snapchat most? ›

Distribution of Snapchat users worldwide as of April 2024, by gender
CharacteristicShare of active users
Female49.1%
Male50%
May 2, 2024

What percent of 13 year olds have Snapchat? ›

TikTok, Snapchat and Instagram remain popular among teens: Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%).

Why is Snapchat 12+? ›

You have to enter your birth date to set up an account, but there's no age verification, so it's easy for kids under 13 to sign up. Common Sense Media rates Snapchat OK for teens 16 and up, mainly because of the exposure to age-inappropriate content and the marketing ploys, such as quizzes, that collect data.

At what age do people stop using Snapchat? ›

In the United States, the most popular age group on Snapchat is those ages 15-25, as they make up 48% of users. Those ages 26-35 make up 30% of users, ages 36-45 are 18%, ages 46-55 are 11%, and those 56 and older make up just 5% of the platform.

What are 3 good things about Snapchat? ›

Snapchat is fun to use. The filters, the lenses, the ability to swap faces, adding funny captions to photos, and just enjoying laughing with your friends is good fun. Some of the things people come up with are laugh out loud funny.

Who owns Snapchat? ›

Snapchat, an instant messaging app, is not owned by Meta but is actually owned by the company Snap Inc. Snap Inc. was cofounded by Evan Spiegel and Bobby Murphy in September 2011. Spiegel has been the company's CEO since 2012.

Is Snapchat used for flirting? ›

The good news is that when you flirt using Snapchat, you'll be able to get a good feel for someone's personality. The point of Snapchat is to communicate and have a good time, so don't take yourself too seriously. If you want to flirt using Snapchat, just go for it! Start a conversation and see where it goes.

What race uses Snapchat the most? ›

Daily Snapchat usage in the United States as of August 2018, by ethnicity
CharacteristicShare of respondents
Asian32%
NL White28%
African American24%
Total29%
1 more row
Aug 25, 2023

Is Snapchat still popular in 2024? ›

Daily active users of Snapchat 2014-2024

As of the first quarter of 2024, photo and video sharing app Snapchat had 422 million daily active users worldwide, up from 414 million global DAU in the fourth quarter of 2023. The app has seen steady increases in daily active users since the beginning of 2019.

What is Snapchat mostly used for? ›

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings.

How many snaps are sent a day? ›

It would take you 10 years to view all the photos shared on Snapchat in the last hour. Snapchat is the world's 10th most-used social media platform. 4+ billion Snaps are sent every day. There are 5 million Snapchat users in the U.S.

Is Snapchat getting more or less popular? ›

Snapchat is the 10th most popular social media platform, but the 5th most popular social messaging app. It's got 800 million monthly active users, a number that continues to grow year over year.

Is Snapchat going to grow? ›

The company is growing at an accelerated clip, after it had previously reported six straight quarters of single-digit growth or sales declines. Snap has been working to rebuild its advertising business after the digital ad market stumbled in 2022, and it's starting to pay off.

What does the future hold for Snapchat? ›

SNAP Stock 12 Month Forecast

Based on 28 Wall Street analysts offering 12 month price targets for Snap in the last 3 months. The average price target is $15.59 with a high forecast of $20.00 and a low forecast of $12.00. The average price target represents a -0.06% change from the last price of $15.60.

Is Snapchat making a comeback? ›

Snapchat is making a big comeback in 2024, with influencers like Alix Earle and Bryce Hall leading the way. I'm planning to use Snapchat to boost my clients' profits, leveraging its unique features like Spotlight for monetary gains. It's 2024, and guess what? Snapchat isn't just surviving; it's thriving.

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