It seems there is no stopping Rochelle Humes and her business ventures.
And now the former Saturdays star has recruited her daughter Alaia-Mai Humes as the pair attended their new product launch at Boots in Westfield London on Monday.
Beaming in snaps, the mother and daughter showed off their uncanny resemblance as they posed holding bottles of body wash and haircare for the launch of Coco Hills by Rochelle's lifestyle brand My Little Coco.
Rochelle cut a stylish figure as she opted for a pale blue and white striped cropped shirt which she paired with some beige cropped wide legged trousers.
The presenter, 35, showcased a flash of her toned mid driff in the outfit which she completed with some small black strappy heels.
Rochelle Humes showed off her uncanny resemblance to her daughter Alaia-Mai, 11, as they attended the launch of their new product Coco Hills at Boots in Westfield London on Monday
Beaming in snaps, the mother and daughter posed holding bottles of body wash and haircare for the launch of Coco Hills by Rochelle's lifestyle brand My Little Coco
Meanwhile Alaia-Mai, 11, matched her mother with a beige skater skirt before adding a pale pink collared jumper and teal trainers.
Rochelle shares daughters Alaia-Mai and Valentina, seven, and son Blake, three with JLS singer Marvin Humes.
And the new bath, body and haircare range has been a family affair as both Rochelle and Alaia have worked on the development of the range.
Taking to her Instagram Story, Rochelle gushed that she was so proud of her eldest daughter and joked she was in her 'Kris Jenna era'.
The star also explained that Alaia wasn't originally supposed to attend the launch as it was her school's sports day.
However Alaia had sadly sprained her ankle so was unable to attend and came to Boots with her mother instead, supporting her ankle on a chair.
Celebrating the launch of the product, Rochelle wrote: 'Your way to vacay all day has landed! Coco Hills is NOW available to shop in Boots stores all over the UK and online... you can slay all day with Coco Hills!
'Developed by Alaia, myself and the My Little Coco team for the past year, Coco Hills has been a real labour of love that we can’t WAIT for you to get your hands on!
Rochelle cut a stylish figure as she opted for a pale blue and white striped cropped shirt which she paired with some beige cropped wide legged trousers
Meanwhile Alaia-Mai, 11, matched her mother with a beige skater skirt before adding a pale pink collared jumper and teal trainers
The presenter, 35, showcased a flash of her toned mid driff in the outfit which she completed with some small black strappy heels
Alaia looked delighted to be promoting her first product as she sipped from her Coco Hills themed water bottle
The new bath, body and haircare range has been a family affair as both Rochelle and Alaia have worked on the development of the range
'We have worked extremely hard to ensure all ingredients are super gentle, whilst still offering our little (big) ones the results they need to ‘slay all day”, in a safe way..
'A bath, body and haircare range for our little ones, that aren’t so little anymore, to completely indulge in and add to their self care kits.
'We want to encourage independent self care with our promise that these products have been developed for young skin with no nasties, and something parents can trust.
'It really is a WHOLE vibe!'
Rochelle first had the idea for My Little Coco during her first pregnancy and after nine years of research she launched her brand in Boots with seven products.
The latest product launch comes after Rochelle shared a sweet message to her husband Marvin as they celebrated Fathers Day earlier this month.
The This Morning presenter posted a carousel of candid photos on her Instagram stories to mark the special day.
In one of the pictures, the doting dad could be seen showered in hugs by his trio children as Rochellecaptioned it: 'Happy Fathers Day to the best to ever do it.'
Taking to her Instagram Story, Rochelle gushed that she was so proud of her eldest daughter and joked she was in her 'Kris Jenna era'
The star also explained that Alaia wasn't originally supposed to attend the launch as it was her school's sports day. However Alaia had sadly sprained her ankle so was unable to attend
Celebrating the launch of the product, Rochelle wrote: 'Your way to vacay all day has landed! Coco Hills is NOW available to shop in Boots stores all over the UK and online.. you can slay all day with Coco Hills!'
The latest product launch comes after Rochelle shared a sweet message to her husband Marvin as they celebrated Fathers Day earlier this month
Another image showed Marvin in a sweet embrace with his youngest and only son who wore a matching black suit to his dad.
Rochelle wrote: 'Our little man has the greatest role model in the world....he already shares your caring, gentle qualities and that make s my heart burst. He really is learning from the best.'
Marvin responded by reposting the image and replying 'thanks Rochy love you all' with a face holding back tears emoji and red heart.
Rochelle and Marvin met when they were at the height of their fame with their respective pop bands in the late 2000s andtied the knot in July 2012 at Blenheim Palace.
